Our Brand Values

  • Kindness

    we think although kindness seems simple, if people really tried to act with kindness in their actions and words the world would be a much better place.

  • Positivity

    We know that positivity can be hard to maintain every day, that is why we are hoping to inspire positivity in those who need it, leading by example and making the most of each day.

  • Love

    We feel from the Heart, and encourage everyone else to do the same. We think love whether it is platonic or romantic should be celebrated.

All about us!

We’re an independent fashion and lifestyle brand born on TikTok, powered by good vibes, bold designs, and a whole lot of heart. Every piece is dreamed up, designed, and made in our Lincoln studio, blending retro flair with modern style.

Founded by Libby and Paul, Good Hearts Club is a true passion project. Libby designs every piece by hand – most things start as a sketch on her iPad – and we’re all about keeping things personal, playful, and made with care.

We print directly onto our garments using eco-conscious, water-based inks, and work closely with sustainable suppliers to make sure everything we produce treads lightly on the planet. From thread to thread, we’re committed to doing things the right way – for you and for the earth.

But Good Hearts Club isn’t just about what you wear – it’s about how you live. We believe in kindness, inclusivity, and looking for the good in everyday. We’re building a community that smiles at strangers, checks in on friends, waves at friendly dogs, and leads with empathy. We want to inspire people to notice and celebrate the small, good-hearted moments all around them.